PreventionEvery KURE bottle helps keep plastic out of our oceans.

WHAT's not in the water….
Made from 100% Prevented Ocean Plastic™ collected from coastal communities most at risk from ocean plastic pollution.
YOUR BETTER PLASTIC CHOICE
See how KURE is transforming waste into impact.
Watch our journey to protect coastlines, reduce plastic pollution and create a better tomorrow.

ONE BOTTLE = DOUBLE IMPACT


Recovery Every KURE bottle supports the removal of existing ocean plastic.
HYDRATION WITH REAL-WORLD IMPACT
This Commitment Also Means We Support....

1.
Creating
Jobs

2
Supporting
Communities

3.
Preventing
Pollution
IN PARTNERSHIP WITH PCX MARKETS
WE HAVE RECOVERED THE EQUIVALENT OF...
2780000
Plastic bottles* *17 g bottle
10502
Fishing nets* *4.5 kg fishing net
1181
Sea turtles* *40 kg turtle
7800000
Plastic bags* *6 g plastic bag