WHAT's not in the water….

Our flagship bottles* are made from 100% Prevented Ocean Plastic™ collected from coastlines most at risk of ocean plastic pollution.

*Excluding cap and label.

YOUR BETTER PLASTIC CHOICE

See how KURE is transforming waste into impact. Watch our journey to protect coastlines, reduce plastic pollution, and create a better tomorrow.

One Bottle, Double the Impact

HOW?

Prevention

Every KURE bottle funds action to stop plastic from reaching the ocean.

Recovery

We also funds the removal of existing ocean-bound plastic.

Hydration with real-world impact.

This Commitment Also Means We Support....

1.

Creating
Jobs

2

Building
Communities

3.

Preventing
Ocean Pollution

TO DATE WE HAVE RECOVERED

1

KG

of plastic waste from our Oceans

EQUIVALENT TO:​

2780000

Plastic bottles* *17 g bottle

10502

Fishing nets* *4.5 kg fishing net

1181

Sea turtles* *40 kg turtle

7800000

Plastic bags* *6 g plastic bag

Together, we can battle plastic pollution. 

For every bottle of KURE we produce, we’re cleaning up the same amount of ocean-bound plastic: a promise that makes you feel good with every refreshing sip. This is made possible through our partnership with PCX Markets, who is on a mission to keep plastic waste out of nature. 

OUR PARTNER PROJECTS​

OUR PARTNER PROJECTS​

Argentina

Thailand

Philippines

Vietnam

India

OUR PARTNER PROJECTS​

Argentina

Project Name: Upcycling Ocean Bound Plastic
Processing Type:
Upcycling


This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.

Argentina

Project Name: Upcycling Ocean Bound Plastic
Processing Type:
Upcycling


This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.

OUR PARTNER PROJECTS​

Thailand

Project Name: Community Collection of Mixed Plastics
Processing Type:
Collection


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

Thailand

Project Name: Community Collection of Mixed Plastics
Processing Type:
Collection


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

OUR PARTNER PROJECTS​

Philippines

Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type:
Upcycling


This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.

Philippines

Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type:
Upcycling


This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.

OUR PARTNER PROJECTS​

Vietnam

Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type:
Co-Processing


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

Vietnam

Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type:
Co-Processing


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

OUR PARTNER PROJECTS​

India

Project Name: Community Collection and Recycling of PET
Processing Type:
Recycling


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

India

Project Name: Community Collection and Recycling of PET
Processing Type:
Recycling


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.