WHAT's not in the water….

Made from 100% Prevented Ocean Plastic™ collected from coastal communities most at risk from ocean plastic pollution.

YOUR BETTER PLASTIC CHOICE

See how KURE is transforming waste into impact.

Watch our journey to protect coastlines, reduce plastic pollution and create a better tomorrow.

ONE BOTTLE = DOUBLE IMPACT

HOW?
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PreventionEvery KURE bottle helps keep plastic out of our oceans.

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Recovery Every KURE bottle supports the removal of existing ocean plastic.

HYDRATION WITH REAL-WORLD IMPACT

This Commitment Also Means We Support....

1.

Creating
Jobs

2

Supporting
Communities

3.

Preventing
Pollution

IN PARTNERSHIP WITH PCX MARKETS

WE HAVE RECOVERED THE EQUIVALENT OF...

2780000

Plastic bottles* *17 g bottle

10502

Fishing nets* *4.5 kg fishing net

1181

Sea turtles* *40 kg turtle

7800000

Plastic bags* *6 g plastic bag

OUR PLASTIC CLEAN-UP PARTNER PROJECTS​

Argentina

Thailand

Philippines

Vietnam

India

Argentina

Project Name: Upcycling Ocean Bound Plastic
Processing Type:
Upcycling


This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.

Argentina

Project Name: Upcycling Ocean Bound Plastic
Processing Type:
Upcycling


This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.

Thailand

Project Name: Community Collection of Mixed Plastics
Processing Type:
Collection


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

Thailand

Project Name: Community Collection of Mixed Plastics
Processing Type:
Collection


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

Philippines

Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type:
Upcycling


This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.

Philippines

Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type:
Upcycling


This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.

Vietnam

Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type:
Co-Processing


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

Vietnam

Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type:
Co-Processing


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

India

Project Name: Community Collection and Recycling of PET
Processing Type:
Recycling


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.

India

Project Name: Community Collection and Recycling of PET
Processing Type:
Recycling


This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.