Hydration with real-world impact.

WHAT's not in the water….
Our flagship bottles* are made from 100% Prevented Ocean Plastic™ collected from coastlines most at risk of ocean plastic pollution.
*Excluding cap and label.
YOUR BETTER PLASTIC CHOICE
See how KURE is transforming waste into impact. Watch our journey to protect coastlines, reduce plastic pollution, and create a better tomorrow.

One Bottle, Double the Impact
HOW?
Prevention
Every KURE bottle funds action to stop plastic from reaching the ocean.
Recovery
We also funds the removal of existing ocean-bound plastic.
This Commitment Also Means We Support....

1.
Creating
Jobs

2
Building
Communities

3.
Preventing
Ocean Pollution
TO DATE WE HAVE RECOVERED
1
KG
of plastic waste from our Oceans
EQUIVALENT TO:
2780000
Plastic bottles* *17 g bottle
10502
Fishing nets* *4.5 kg fishing net
1181
Sea turtles* *40 kg turtle
7800000
Plastic bags* *6 g plastic bag
Together, we can battle plastic pollution.
For every bottle of KURE we produce, we’re cleaning up the same amount of ocean-bound plastic: a promise that makes you feel good with every refreshing sip. This is made possible through our partnership with PCX Markets, who is on a mission to keep plastic waste out of nature.