Hydration with real-world impact.
WHAT's not in the water….
Our flagship bottles* are made from 100% Prevented Ocean Plastic™ collected from coastlines most at risk of ocean plastic pollution.
*Excluding cap and label.
YOUR BETTER PLASTIC CHOICE
See how KURE is transforming waste into impact. Watch our journey to protect coastlines, reduce plastic pollution, and create a better tomorrow.
One Bottle, Double the Impact
HOW?
Prevention
Every KURE bottle funds action to stop plastic from reaching the ocean.
Recovery
We also funds the removal of existing ocean-bound plastic.
This Commitment Also Means We Support....
1.
Creating
Jobs
2
Building
Communities
3.
Preventing
Ocean Pollution
TO DATE WE HAVE RECOVERED
1
KG
of plastic waste from our Oceans
EQUIVALENT TO:
2780000
Plastic bottles* *17 g bottle
10502
Fishing nets* *4.5 kg fishing net
1181
Sea turtles* *40 kg turtle
7800000
Plastic bags* *6 g plastic bag
Together, we can battle plastic pollution.
For every bottle of KURE we produce, we’re cleaning up the same amount of ocean-bound plastic: a promise that makes you feel good with every refreshing sip. This is made possible through our partnership with PCX Markets, who is on a mission to keep plastic waste out of nature.
OUR PARTNER PROJECTS
OUR PARTNER PROJECTS
Argentina
Project Name: Upcycling Ocean Bound Plastic
Processing Type: Upcycling
This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.
Argentina
Project Name: Upcycling Ocean Bound Plastic
Processing Type: Upcycling
This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.
OUR PARTNER PROJECTS
Thailand
Project Name: Community Collection of Mixed Plastics
Processing Type: Collection
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
Thailand
Project Name: Community Collection of Mixed Plastics
Processing Type: Collection
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
OUR PARTNER PROJECTS
Philippines
Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type: Upcycling
This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.
Philippines
Project Name: Community Collection and Upcycling of HDPE and Flexible Plastics
Processing Type: Upcycling
This project partner upcycles rigid and flexible plastic waste collected by community partners into long-lasting outdoor furniture, such as benches, tables, and lounge chairs.
OUR PARTNER PROJECTS
Vietnam
Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type: Co-Processing
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
Vietnam
Project Name: Ocean-Bound Community Collection and Co-processing of Mixed Plastics
Processing Type: Co-Processing
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
OUR PARTNER PROJECTS
India
Project Name: Community Collection and Recycling of PET
Processing Type: Recycling
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
India
Project Name: Community Collection and Recycling of PET
Processing Type: Recycling
This project partner specializes in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution. Second Life collaborates with companies to develop circular plastic supply chains.
