Built on research.
Explained with care.
KURE combines established scientific principles with UK-patented oxygen nanobubble technology and independent testing to create a portable, functional oxygen supplement.
This section explains the technology behind KURE, the scientific principles it is built on, and the independent studies and testing that support it.
Because confidence should come from understanding, not marketing.
NOT ALL BUBBLES ARE CREATED EQUAL.
At the heart of every bottle of KURE is our UK-patented nanobubble technology.
Most people are familiar with the bubbles in carbonated drinks. Once opened, they quickly rise from the liquid and disappear.
KURE's nanoscopic oxygen bubbles behave differently. Their unique physical properties allow them to remain evenly dispersed within the water, making it possible to carry significantly more oxygen than standard bottled water at the point of production.
In human testing conducted against standard bottled water, consumption of KURE has been shown to produce measurable metabolic differences.
These include changes in markers associated with exercise efficiency, recovery dynamics and perceived exertion, indicating a functional response beyond hydration alone.
Two Studies. Two Protocols. Consistent Findings.
KURE has been studied in two independent university investigations using different exercise protocols and participant groups. Both studies observed meaningful changes in recognised physiological and metabolic markers compared with standard bottled water.
A long-standing academic heritage with a strong reputation for research excellence in human performance.
Lower blood lactate signals
Observed during exercise compared with standard bottled water.
Lower perceived exertion
Effort felt easier at the same workload.
Higher fat oxidation
Greater reliance on fat as a fuel source during exercise.
One of London's oldest universities with a strong reputation in sport and exercise science research.
Lower post-exercise lactate
Observed following exercise compared with standard bottled water.
HIGHER TISSUE OXYGENATION
Measured using transcutaneous oxygen pressure (TcpO₂).
FASTER BLOOD PRESSURE RECOVERY
Observed following exercise compared with standard bottled water.
WHY THIS MATTERS
Two independent university studies. Two different exercise models. Two different participant groups. Across both, consistent changes were observed in markers associated with oxygen availability, recovery, metabolic efficiency and hydration.
Science you can trust. Results that speak for themselves.
Why oxygen matters
Oxygen plays a central role in human metabolism, supporting energy production at the cellular level.
During periods of physical or mental exertion, the body’s demand for oxygen increases, while supply must continuously adapt in real time. When demand rises, how efficiently oxygen is available and utilised becomes increasingly important to performance, recovery, and overall system response.
Because oxygen cannot be stored, differences in availability and utilisation can influence how the body responds metabolically during and after periods of stress or effort.
KURE exists to address this gap by introducing stable oxygen into water.
KURE is designed to support oxygen availability during moments of higher demand in a form that integrates naturally into hydration routines.
This approach is explored through controlled human testing, applied research and an evidence led commitment to understanding how KURE performs compared to standard bottled water.
Our research commitment
KURE is developed and evaluated through controlled human testing, independent academic collaboration and applied performance research.
Our studies are designed to compare KURE directly against standard bottled water, allowing meaningful differences to be measured under real conditions. We continue to invest in larger scale and independent research to further explore the metabolic and physiological responses observed to date.
All findings are shared with transparency, including study design, limitations and context.
WHAT WE STUDIED. ›
Independent university research measured recognised physiological and metabolic markers after comparing KURE with standard bottled water.
— Study Report by the Sports and Exercise Science Research Centre at London South Bank University
— CMW Comparisons (RLTv1 vs RLTv2) KURE Ltd
— Live Blood Analysis Test Results for KURE Oxygen Water
— Preliminary Findings on KURE Oxygen Water and Deuterium Depletion
Research archive
KURE also provides access to additional third party and historical research for educational context.
These materials are not affiliated with KURE and do not represent evaluations of our specific formulation or technology.
PERFORMANCE AND RECOVERY ›
Oxygen exposure may influence circulation and post-exercise recovery under specific conditions.
SKIN HEALTH ›
Research suggests a potential relationship between oxygen, hydration and circulation in skin tissues.
OVERALL WELLNESS ›
Oxygen plays a central role in cellular energy. Various studies explore its relevance for fatigue, mental function and metabolic balance.
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ADDITIONAL INFORMATION ›
See below for additional information about the effects of oxygen supplements.
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We share what is measured and we avoid claims we cannot support.
We continue to invest in learning more, because functional hydration should be built on evidence, not hype.
Important context
Results referenced on this site are based on controlled human pilot and applied testing comparing KURE with standard bottled water.
Observed outcomes reflect established physiological relationships and may vary depending on individual use, activity level and context.
Oxygen stability
KURE is bottled in high quality PET packaging designed to protect product integrity and minimise gas exchange.
As with all oxygen enriched beverages, oxygen levels may gradually reduce over time due to normal storage, distribution and handling. This is expected and does not affect the safety or quality of the water.
For best results, store in a cool environment away from direct sunlight and consume as fresh as possible.
Scientific & regulatory context
In line with current scientific understanding, oxygen intake via water complements but does not replace normal breathing. Individual responses vary.
KURE has been evaluated in university controlled settings to explore short term physiological responses to a single serving. Observations include changes in post exercise lactate, tissue oxygenation measures and post exercise blood pressure recovery when compared with standard bottled water.
These findings are based on pilot and applied human research. Outcomes are not guaranteed and may vary between individuals depending on context and use.
KURE is not intended to diagnose, treat, cure or prevent any disease. No therapeutic or medical claims are made.
