KURE is thrilled to be partnering with English Premier League heavyweights Crystal Palace, driving a forward-thinking approach towards science, innovation, community and sustainability.

KURE is a partner brand of Prevented Ocean Plastic, a trailblazing organisation that has saved 2.5 billion plastic bottles from ending up in our oceans and waterways.

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Every batch of KURE is tested for banned substances under the Informed Sport program. Products undergo rigorous testing using ISO 17025 accredited methods to provide the highest level of assurance for athletes.

KURE is proud to partner with Newport County A.F.C, a club with deep community roots and an inspiring approach towards innovation and sustainability.