The Newcastle Jets are thrilled to announce KURE Oxygen Water as our Official Oxygen and Hydration Partner for the 2025/26 Season.
KURE is a next-generation functional beverage scientifically formulated to hydrate, energise, and elevate. Infused with nanoparticle oxygen, KURE is clinically proven to absorb faster than regular water, delivering a powerful boost in hydration and oxygenation. It’s the perfect fuel for high-performance athletes — and fans who live life at full speed.
Newcastle Jets CEO Tain Drinkwater said.
“We are excited to be partnering with a brand like KURE who are sustainably driven, who embraces such an advanced and scientific approach to hydration and performance. KURE are incredibly committed to protecting the planet as they are about delivering quality products, and we’re excited to have them onboard as our official oxygen and hydration partner.
This exciting partnership aligns with the Jets’ commitment to performance, innovation, and pushing boundaries — both on and off the pitch.”
KURE Chief Product Officer Andrew Blow said.
“KURE is the first product in history to stabilise nano oxygen in drinking water. That means we can deliver high volumes of oxygen to your muscles and bloodstream in a way that until now had been considered impossible. The benefits of extra oxygen to your tissues won’t be lost on professional athletes or their coaches – we think of KURE more as an oxygen delivery technique than we do even a bottled water.”
“We’re proud to align with a forward-thinking club like the Newcastle Jets. Our mission is to support elite performance, and we’re excited to fuel the Jets on their journey this season.”
KURE Water’s Football Legacy
KURE is no stranger to elite football. In the 2024/25 season, they helped turn Crystal Palace F.C. from a mid- ladder Premier League club into F.A. Cup Champions, noting significant improvements to player performance metrics across the season.
