formulated to

Not a pill. Not a powder. Not a gimmick.
An oxygen supplement. Functional, Portable, Affordable and ready when you are.

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Oxygen: The World’s Smartest Supplement

You breathe to Survive. Now drink to Thrive.
KURE combines Cornish spring water with nano-oxygen technology, delivering a functional hydration designed for clarity, recovery and daily performance.

🏋️

Supports performance and natural recovery*

❤️

Boosts hydration and healthy circulation*

✨

Promotes skin health and everyday vitality*

💡

Helps maintain clarity and mental focus*

*As part of a healthy lifestyle and adequate fluid intake.

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The Four Foundations

FUEL

FUEL

FUEL

The challenge
Physical effort demands oxygen, but your body can’t store it.

The KURE effect
KURE delivers nano-oxygen to support stamina and movement during exertion.

Why it Matters:
Go further. No sugar. No caffeine.
Just KURE - built for performance.

FOCUS

FOCUS

FOCUS

The challenge
Mental load builds quickly and clarity fades.

The KURE effect
KURE supports oxygen delivery to the brain to help maintain sharpness and steady focus.

Why it matters
Think clearer. No crash. No stimulants.
Just KURE - made for the mind.

RECOVER

RECOVER

RECOVER

The challenge
After activity, your body needs to reset...fast.

The KURE effect
KURE supports hydration and oxygen balance as your system returns to baseline.

Why it matters
Bounce back. Feel fresher.
Just KURE - recovery made easy.

REPEAT

REPEAT

REPEAT

The challenge
Traditional oxygen therapies are impractical and expensive.

The KURE effect
KURE delivers everyday oxygen support in a grab-and-go bottle, portable, shelf-stable and effortless.

Why it matters
Take it anywhere. Use it anytime.
Just KURE - built for real life.

Explore Our Products

The world’s #1 oxygen supplement. Affordable, portable and now in the palm of your hand.

Size: 330mLKure Oxygen Water – Still 330ml x 24

£22.80 (case of 24)

£20.52/monthly

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Size: 500mLKure Oxygen Water – Still 500ml x 24

£31.20 (case of 24)

£28.08/monthly

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Size: 850mLKure Oxygen Water – Still 850ml x 12

£26.40 (case of 12)

£23.76/monthly

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Size: 1500mLKure Oxygen Water – Still 1500ml x 12

£36.00 (case of 12)

£32.40/monthly

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Logo
S
Sarah M.
Verified Purchase

Absolutely Love It!

This product has completely transformed my routine. The quality is exceptional and it works exactly as promised. Highly recommend!

M
Michael R.
Verified Purchase

Great Value

Amazing quality for the price. Fast shipping and excellent customer service. Will definitely be ordering again!

E
Emma L.
Verified Purchase

Exceeded Expectations

I was skeptical at first, but this product really delivers. The attention to detail is impressive and it works perfectly.

Recommended by Experts. Made for Everyone.

Chantelle Cameron
★★★★★
"Training camps are brutal – it’s not just about what you put in during sessions, but how well you recover between them. 🥊 KURE’s been a game changer for me. I started using it during one of my toughest camps and noticed I wasn’t as sore the next day and I could push through back-to-back sessions without feeling completely wiped. It’s clean, simple and actually does what it says. KURE is an oxygen supplement in bottled water form - easy to drink, no hassle and it just fits into my day. I’m proud to have KURE in my corner - not just for how it helps me train, but for what they stand for in sport."
Chantelle Cameron Verified
English Professional Boxer
Andrew “Woody” Wood
★★★★★
"KURE is the oxygen-smart, elite supplement I trust for my performance and recovery. I’ve spent years coaching the best fighters in the world and one thing never changes - performance and recovery are everything. That’s why I made the switch to KURE. It’s not just about hydration - it’s about smart oxygen support that helps my athletes go harder, last longer and bounce back faster. I drink it every day, and now it’s part of the Bangtao routine. If you take your performance seriously, KURE is a no-brainer."
Andrew “Woody” Wood Verified
Head Strength and Conditioning Coach
Issa Batrane
★★★★★
"Training 2 - 3 times a day for 5-6 days a week can really take its toll on my body! Of course staying hydrated and fuelled during sessions are key but it’s those peak recovery times between sessions that make the real difference! KURE is an essential in my everyday routine now! In the morning, between and during sessions as well as before I go to sleep! I have noticed a significant change in how well recovered i’m feeling and how fast I recover even after gruelling days of pressure in both the sand and gym! The game changer that fits in the palm of my hand 💪🏿"
Issa Batrane Verified
British Champion Beach Volleyball Athlete

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THE KURE LAB

Where Science, Sport and Thought Leadership collide.
Join athletes, experts and innovators as they unpack the future of performance, recovery and smarter hydration.

What does a 20% reduction in lactate and faster recovery really mean for athletes?

What happens when your body clears lactate faster after training?

What impact has Prevented Ocean Plastic actually made so far?

What happened when a mum tried KURE while her son was struggling with severe eczema?
WATCH THE FULL EPISODE

Frequently Asked Questions

KURE is an oxygen-enriched hydration supplement. Cornish spring water enhanced with nano-oxygen, designed to complement your daily wellness routine.*

While standard water hydrates, KURE goes further. It’s formulated with up to 10x more oxygen* than standard bottled water, offering a functional upgrade to support hydration and recovery.

Yes. KURE is additive-free, non-carbonated and bottled in a certified UK facility. Every batch is Informed Sport tested to meet rigorous quality and safety standards.

KURE is made for everyone, from athletes to everyday users. It’s a portable hydration supplement that fits naturally into a wide range of lifestyles.

KURE works best when used consistently. Like any functional supplement, regular daily use contributes to better hydration outcomes as part of a healthy routine.*

Yes. KURE can be enjoyed on its own or alongside your existing wellness habits, just like water. It’s clean, easy to use and designed to integrate seamlessly into your day.

The secret weapon that now fits in the palm of your hand

Fuel
Focus
Recover
Repeat
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